If you can embody one or a few of these archetypes, your audience will understand how they're supposed to connect with your brand on a personal, emotional level.

All of the cards had things that you might want from a job written on them: good salary, lots of vacation time. We were told to pick five. What are the top five things you want from a job?

This annual design con is easily my favourite professional development opportunity. As an in-house designer, it can be so hard to pull yourself away from the brand standards you’re used to working within. But that doesn’t mean it’s not important to do every once in a while.

Every year around the beginning of November, I reflect on how the current year has been going for me, and I start to think about what I want to accomplish in the year to come.

I worked with the Communications team to come up with a name for the monthly internal newsletter for employees of the Azrieli Foundation.

What I didn’t expect was that the LinkedIn Learning platform. It offers so many types of courses, and some of them come with learning paths and certificates!

I took an internal website that offered very little to employees, and turned it into an internal website that is a very easy-to-navigate hub for staff.

Your website is the best way to communicate with people. You want that communication to be clear, concise and visually appealing to your audience.

This year was one of my proudest in terms of professional achievements. I took some courses, attended some conferences, and then I applied all of that knowledge and skill to my in-house communications position.

Once I decided to start using AI and just play with it, just create, I’ve really started to learn how to write a good prompt, how to dream up a visual and have the AI execute it.

Earlier this month, I supported the Canadian Centre for Caregiving Excellence at their first Caregiving Summit.

It had been a few years since I was able to attend an RGD DesignThinkers conference for work. I had actually forgotten just how educational, inspiring, and genuinely fun this local graphic design conference could be.

It’s been a minute since I wrote on this blog, so I apologize for that. But there have definitely been some big changes on my end since I was last active in July 2021 (again, sorry).

A rebrand is a huge project - there’s no point rebranding your business for the sake of rebranding. So how do you know it’s time for you to consider switching up your brand’s design?

It’s vital for your business to create a brand identity that makes sense for your brand’s mission and values. If you don’t create a strategic identity, your audience will decide who you are for you, and it may not align with your ideal brand at all.

All of these pieces of your Instagram bio will come together and create a cohesive vision of your business that will get your audience excited about who you are and what you offer.

With the right strategy and quality content, your email newsletter has the capacity to boost your business’s sales. So it’s crucial to make sure you’ve got quality content.

The colours you pick to represent your business give so many subliminal cues to your audience, it could actually be a huge factor in them choosing whether to shop with you without them even knowing!

It’s a hard voice to silence, but there are some methods I find helpful to overcoming imposter syndrome and working your way towards the success you deserve!

Accessibility is ensuring that anyone can consume a product or service, regardless of how they are approaching it. Designers should always try to keep their work accessible - why create something that excludes people from enjoying it?