When people hear the word "branding," their mind usually jumps straight to the logo. And while a great logo is a vital "front door" to your business, it’s only one piece of a much larger, more complex puzzle.

Developing a brand isn’t just a design project; it’s an exercise in intentionality. It’s about deciding how you want to exist in the world and how you want people to feel when they encounter you.

I did it. I finally hit "Delete" on the Microsoft Teams app on my phone. The "ping" will never tell you when to stop. Your phone will never tell you when you’ve done enough. You have to be the one to draw the line.

While no one has a crystal ball, we can certainly play the game to the best of our abilities. Think of this as your strategic guide to posting, engaging, and maybe even befriending the algorithm on Instagram, LinkedIn, Facebook, X, TikTok and Pinterest.

Travel isn’t just a break from work; it’s a high-stakes training ground for the very qualities that make a standout Digital Communications Specialist.

When you’re neurodivergent, the traditional 9-5 office can sometimes feel like a game where everyone else was handed the rulebook, and yours got lost in the mail.

Digital accessibility isn't just a legal "must-have" or a dry technical checklist; it’s about empathy, inclusion, and making sure your brilliant content actually reaches everyone.

Last year was a whirlwind, and while I love the "hustle," this year is about something different. It’s about being intentional. It’s about choosing where my energy goes instead of just letting it fly off in every direction.

If there’s one thing I’ve learned from my recent trip to the capital, it’s that great communication happens where heart and strategy meet. I just got back from the Canadian Caregiving Summit 2025, and my camera roll (and my heart) is officially full.

I just got back from DesignThinkers 2025 in Toronto, and let’s just say my "creative battery" isn’t just recharged—it’s been upgraded to a super-capacity power pack.

Toronto really showed up for Pride 2025, and I managed to hit a mix of iconic landmarks, local gems, and high-energy performances that reminded me why I love this community so much.

If you can embody one or a few of these archetypes, your audience will understand how they're supposed to connect with your brand on a personal, emotional level.

All of the cards had things that you might want from a job written on them: good salary, lots of vacation time. We were told to pick five. What are the top five things you want from a job?

This annual design con is easily my favourite professional development opportunity. As an in-house designer, it can be so hard to pull yourself away from the brand standards you’re used to working within. But that doesn’t mean it’s not important to do every once in a while.

Every year around the beginning of November, I reflect on how the current year has been going for me, and I start to think about what I want to accomplish in the year to come.

I worked with the Communications team to come up with a name for the monthly internal newsletter for employees of the Azrieli Foundation.

What I didn’t expect was that the LinkedIn Learning platform. It offers so many types of courses, and some of them come with learning paths and certificates!

I took an internal website that offered very little to employees, and turned it into an internal website that is a very easy-to-navigate hub for staff.

Your website is the best way to communicate with people. You want that communication to be clear, concise and visually appealing to your audience.

This year was one of my proudest in terms of professional achievements. I took some courses, attended some conferences, and then I applied all of that knowledge and skill to my in-house communications position.

Once I decided to start using AI and just play with it, just create, I’ve really started to learn how to write a good prompt, how to dream up a visual and have the AI execute it.